Case StudyConstem AI to Datawise
Measuring retail visibility of the smallest SKU in the hair care category, ‘Sachet’
Measuring retail visibility of the smallest SKU in the hair care category, ‘Sachet’
A leading hair care wanted to do an retail audit on their Sachet SKU 80% of the hair care business comes from sachets. The brand wanted to know their share of visibility in the kirana outlets.
Kirana outlet are very small spaces, cluttered with several products hanging on a wire across the shop.
The sachet sizes are about 2”x1.5”. The challenge was to count competitive sachet strips and provide as much granular details as possible.
Constem AI engineers trained the data on this smallest SKU in the shampoo category not only to read brand names but also sub-categories, ingredients and benefits.
Here’s are the sample report data that were analysed for confidentiality
% Facings shampoo Sachet Sub-Variants
% Facings shampoo Sachet ingredients
The Date accuracy provide by the system was 85%